Hi guys! It's Travis here today. I was kicking back last night on Facebook and I stumbled across one of those random Facebook threads where people are going at it in the comments section. One person was giving tips on how to generate clients from social media and the other person dissed him and said: "why should I listen to you? I've already got 10k followers on Instagram"; to what the person replied: "great! So hey, you know being famous on Instagram is the same thing as being rich at monopoly". I thought it was a brilliant reply!
It's a funny quote, but it's also true! A lot of people today judge how successful their social media is by how many likes they get or by how many followers they have. I completely disagree.
If we are talking about growing our business and you've got the choice of two options
- A: Making a post that gets 100 likes and 0 new clients
- B: Making a post that gets 0 likes and 100 new clients
I'm going to chose Option B every day of the week. Now that's obviously an extreme situation, but I'm sure you get the point.
In my opinion the BEST way to generate clients from Social Media is via "Facebook Lead Ads". I hardly ever boost posts, I only set up Facebook lead Ads. If you're not sure what "Lead Ads" are, they are just those Ads where you click "learn more" and need to enter in your Name, Number, Email.
There a few advantages to Facebook Lead ads, but before we get to it, be sure to check our Special offer for today: Online Essentials for Personal Trainers which is made of 2 parts. Part 1 is Social Media for Personal Trainers (12CECs) and part 2 is about How to Start Training Clients Online (10CECs). Click here to find out more information.
The advantages of lead ads on Facebook are:
a) You have the person's phone number so you can give them a call and see if there's anything you can do to help them out.
b) You have the person's email so you can email them and see if there's anything you can do to help them out. You can also continually provide them with content and specials via email marketing.
c) You can call, text, email this person to join your community Facebook Group so they can see all your videos, tips, etc in there and get to know you and trust your business and products.
If you do these 3 things, that person will be more likely to become a client. It costs exactly the same to set up a lead ad as it does to boost a post. Whereas one way you may get more likes, using the other way you'll get more "clients".
If you want any help setting up things like Lead Ads, I strongly recommend having a look at today's special!
Online Essentials for Personal Trainers (22CECs)
Part 1: Social Media for Personal Trainers (12CECs): $347
Part 2: Start Training Clients Online (10CECs): $297
Total Value: $647
Today's Special: $447
Use "social" as your coupon code to get both courses for just $447
Click here to register