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Best Marketing Strategy for PTs!

December 6, 2017
3 minute read

Hi guys! it's Jono here today. I'm actually a little stressed. I'm about to see my Trainer for our weekly stretch session and I've spent the last 2 weeks sitting down listening to presentations (and haven't stretched at all). So, this could be painful, I'll keep you posted.

Now on Monday I mentioned that we're running the "Walking Challenge" in our VIP Membership Group, so today I want to go into more detail about the "walking" challenge because I really believe it is one of the most powerful things you can implement, especially over the x-mas period! I want to give you a few good reasons and then a MAJOR reason.

Reason 1: Retention
Just by running this challenge in your Facebook Group you'll increase the interaction by 10 times! Also, chances are some of your members will meet up in their own time and go for walks. Interaction OUTSIDE Facebook is even better! The closer your group gets (both online and offline), the better your retention will be.

Reason 2: Results
Sitting is one of the worst things you can do. There are studies out there that show sitting is the new smoking. So if you can get your clients to walk an extra couple of km a day, it's going to improve their results.

Major Reason: MARKETING
The most common question I get is: "how do I market my bootcamp? Do I use Facebook? Do I use Instagram?"

Doing a free walking challenge either the week between X-mas and New Years or the week after New Years is the BEST bit of marketing strategy you can do.
- It gets potential clients to know you, like you and trust you! If these prospects know you, like you and trust you, they will be WAY more likely to register for your bootcamp or online program.
- You're giving potential clients REAL value by providing support, motivation, accountability and community which are the key things people need to get results. If you can provide all these things to your prospects, they are going to LOVE you!
- It's not intimidating! "Register for my 12 week bootcamp" can be intimidating. Register for a walking challenge - at your own pace in your own time, is pretty much the least intimidating form of exercise out there. Pretty much everyone will feel comfortable going for a walk.

For this reason - I recommend every single Bootcamp Trainer should put together some sort of an online walking challenge just before your bootcamp launches! It's the best form of marketing you can do!

If you want to give it a practise run to make sure that you know how to do it - then I strongly recommend joining our VIP Membership Program because we are actually running the challenge NEXT WEEK in there! You can participate in the challenge yourself - see how many k's you rack up - see how many k's other people rack up - see how we monitor it! You'll be able to see exactly how it's run and then pretty much copy it for your clients!

To register, just click here to access Fitness Education VIP Membership.
Note: register today and use 'brenda' as your coupon code and you'll get your first month for $1 (cancel anytime)

Now, I would love to hear from you. Do you have the same problems as most trainers. Have you run any challenges? Have you try the walking challenge before? Let me know if the comments below. I'll see you next time, till then!

Blue Side BG
Fitness Education Online are one of the leading providers in the world when it comes to the professional development of Personal Trainers. We have over 30 registered CEC courses Click here to check them out. Feel free to join our Free Facebook Group with over 14 000 other Fitness Professionals Click here to Join
About The Author: Jono Petrohilos
Online Course Creator I 2020 Fitness Australia Educator of the Year

Jono is the co-founder and director at Fitness Education Online. Fitness Education Online is one of the leading providers in the world when it comes to delivering online education to Fitness Professionals, providing over 30 registered CEC courses.

Fitness Education Online is also the admins of the largest Facebook Group in Australia / New Zealand for Fitness Professionals (Fitness Education Online Community Facebook Group).

Jono is also a qualified Exercise Physiologist, best selling author (The Bootcamp Blueprint), and the host of the successful podcast “Fitness Education Online Podcast”.

Jono is the current 2020 Fitness Educator of the Year (awarded by Fitness Australia)

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