Hi guys! It's Travis here today. This week I thought I would share some of the discussions we've been having with Jono. As you may or may not know, Jono was at the Digital Marketers "Traffic and Conversion" convention in San Diego last week.
There were two really big take from Day 1 - "Conversational Marketing" and "Facebook Messenger / Bots"!
Conversational Marketing is as the name suggests - doing sales and marketing by having a conversation. A lot of people market by telling "prospects" about them and what they do... Which these days doesn't work as effectively because the internet is flooded (especially with Fitness). So your best chance of standing out is via having a conversation!
I try to jump right in and embrace new strategies and what better time that with today's email. So I'd love to have a conversation with you :)! If you could reply to this email with an answer to this question... "What is your biggest struggle when it comes to running / starting your bootcamp". I promise to reply 🙂
The other big take away was Facebook Messenger! That's how people communicate these days and that's how people have conversations! A lot of people don't answer their phone. A lot of people don't check their email (or it goes to junk) but they will send Facebook PM's all day! So if you can optimize this process you'll win 🙂
These days you also have "Facebook Bots"... Basically automated messages, so if someone comments on one of your posts, they get an automated message... and then a follow up message depending on what you post! If you want to check it out in action.
Anyways, if you're interested in learning more about this sort of stuff, then, I strongly recommend taking a look at our Social Media course in our website.
Join our Free Community Facebook group, we have 5000+ trainers there, and we share tips, workouts and ideas to grow your bootcamp on a daily basis. Let me know what you think in the comments below and also remember to get our 5 Tips to Grow your Bootcamp here.
What do you think? Do you agree with the information I've just shared with you? Have you tried bots before? Let me know in the comments down below. I'll see you on Wednesday!