The biggest thing holding most Personal Trainers back from growing their business is their fear of spending money on marketing…
I’m going to use Bootcamps / Group Training as an example…
Most Bootcamp Trainers charge give or take $40 a week for 10 week term… which is a $400 sale…
And most participants stay for at least 3 terms… so it’s actually closer to a $1200 sale…
And when I ask these trainers how much they will spend to acquire a new client… the conversation usually goes something like this
Trainer: “probably around $20-$30”
Jono: “great… however with Facebook you’re probably going to have to spend closer to $100 to acquire a client… would that work with you?”
Trainer: “I don’t know… $100 is a lot of money to spend to get just one client”
Jono: “yeah, I mean depends how you look at it… coz from my end you’re basically saying you don’t want to spend $100 to make $1,200… is that right?”
Trainer: “good point… how much do you charge to set up these Ads people are talking about?”
And it’s actually a higher return… because that client may stay for longer than 9 months… AND they may bring friends…
And even if they cancelled after one term… that’s still a good ROI… spend $100 to make $400… I’d do that every day I could.
And… you’re also collecting leads the whole time your Ad is running – who you can market to for free on your next term!
Bottom line… don’t be scared to spend money on marketing… providing you have a predictable system that makes more than that back!
And if you’d like me to set up your Facebook Ads so you have a predictable system…
Contact us and we’ll be more than happy to set it up for you.
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Online Course Creator I 2020 Fitness Australia Educator of the Year
Jono is the co-founder and director at Fitness Education Online.
Fitness Education Online is one of the leading providers in the world when it comes to delivering online education to Fitness Professionals, providing over 30 registered CEC courses.
Fitness Education Online is also the admins of the largest Facebook Group in Australia / New Zealand for Fitness Professionals (Fitness Education Online Community Facebook Group)
Jono is also a qualified Exercise Physiologist, best selling author (The Bootcamp Blueprint), and the host of the successful podcast “Fitness Education Online Podcast”.
Jono is the current 2020 Fitness Educator of the Year (awarded by Fitness Australia)