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Jono's Story Part 2

June 27, 2017
2 minute read

Hi guys! Jono here today. I'd like to continue on with my story from my last blog. Remember I was telling you how bad I was at my first Bootcamps and how I decided to take action and enroll in as many courses and learn as much as possible to grow my Bootcamp.

Once I had completed every single Bootcamp related CEC course and worked with a heap of Business coaches... I knew exactly how to run a Bootcamp! Sessions were good, structure was good, retention was good! I did realize one "issue" I had though...

If an inquiry didn't register for Bootcamp then and there, they were pretty much gone. I didn't really have any follow up procedures. I think I would send out a monthly newsletter (hint: don't do this... no-one reads these anymore) and then a bulk email when my next challenge was starting... It sucked... Hardly anyone bought from it...

I knew there was a way convert these people though and not waste them. So, I bit the bullet and purchased an email marketing course for $5.000 - it was the most money I'd ever spent on anything (my previous biggest - my car a 98 Honda Civic cost me $2000).

Anyways to cut a long story a short, once I learnt how to email market properly, my Bootcamp started to sky rocket and I didn't need to grind as much. Previously to convert clients I'd have to do HEAPS of networking, talking, texting, calling etc. which takes time. With email marketing, all I had to do was send out an email a day (which I actually really enjoy doing).

Email Marketing is a game changer and it's what everyone forgets about in today's society. Everyone is obsessed with Social Media and put all their energy in there (which isn't bad), but I'll tell you now, you'll make WAY more sales over email than you will on Facebook.

Anyways, If you don't know how to email market, I strongly recommend learning! you could do the course I did - which is pretty cool and pay 5K.


We teach it in our new program which is starting next week. We'll show you how to email market along with EVERYTHING ELSE you need to run a successful Bootcamp!

Click here for more info.

It's a program like nothing else out there... It's tailored to anyone that wants to make Bootcamp their thing and have that as their number 1 source of income... We work with you step by step for 12 weeks to help you grow your Bootcamp and you get access to everything we've learnt in our Bootcamp journey!

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Fitness Education Online are one of the leading providers in the world when it comes to the professional development of Personal Trainers. We have over 30 registered AUSactive CEC courses.  Click here to check them out!


About The Author: Jono Petrohilos
Online Course Creator I 2020 Fitness Australia Educator of the Year

Jono is the co-founder and director at Fitness Education Online. Fitness Education Online is one of the leading providers in the world when it comes to delivering online education to Fitness Professionals, providing over 30 registered CEC courses.

Fitness Education Online is also the admins of the largest Facebook Group in Australia / New Zealand for Fitness Professionals (Fitness Education Online Community Facebook Group).

Jono is also a qualified Exercise Physiologist, best selling author (The Bootcamp Blueprint), and the host of the successful podcast “Fitness Education Online Podcast”.

Jono is the current 2020 Fitness Educator of the Year (awarded by Fitness Australia)

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