Fitness Education Logo

Once Upon a Time, The Art of Story Telling in Business... Part 2

January 17, 2018
4 minute read

Hi guys! It's Jono here today. I'm feeling good :)! Just got back from my weekly stretch session with my PT Hannah :)! She just got from 3 weeks in the UK... Which meant 3 weeks of no stretching for me... But I did actually did quite well... It wasn't as painful as I thought it would be :)! Anyways... Thank you for everyone that read / listened to Part I of my story on Monday... I wanted to continue it with Part II today :)

"Jono's Story: Part 2"

So I was now running / managing a local Bootcamp Franchise and it was fun! One problem though... I was rubbish... I probably ran the worst Bootcamp in the world... Actually I KNOW I ran the worst Bootcamp in the world because at this Franchise we ranked based on our retention... E.g. if you had 20 clients and 10 of those rejoined for another 12 weeks than your retention rate was 50%... At the time there were 75 Franchise locations across Australia, NZ and the USA... And out the 75... Take a guess what I was ranked, 75/75..

Now i'm pretty competitive... So if I come 2nd at something i'm upset... If I come 3rd at something, i'm VERY upset... I come 4th at something, i'm borderline depression... I came 75th! So my confidence was super low... and I felt like a loser... Especially since i quit a full time job for it... I would HATE talking about work to anyone... Ex collegues and friends would ask "how's bootcamp going"... and I would have to try brush it off or come up with some lame generic excuse "oh yeah... going ok... still working progress you know"... But on the inside i'm thinking "I can't do anything right"... "I'm not a good trainer"... "I'm going to stick to cleaning treadmills... at least I can't screw that up"...

End of the year of every year at this Franchise we had a "Franchise Conference" where all 75 Area Managers from all over the world attended... I didn't want to go... I was already self conscious about myself... For a PT i'm not the biggest, i'm not the strongest, i'm not the most ripped, i'm not the sexiest... N I could just imagine all these other Trainers were going to be bodybuilders or fitness models or athletes or hard ass commando's... N there was going to be me... Add to that not only was I self conscious about the way I looked as a PT... But I was self conscious about my ability as a Bootcamp Instructor... I felt I wasn't good enough to be in the room with these people... and I could justify my beliefs by the way I looked and my results...

I really didn't want to go to this conference but it was compulsory... I knew my position was in danger anyway... If i didn't go to this conference... I was gone and I knew it... I was super nervous / anxious for months leading up to it but I bit the bullet and went... I made sure to sit up and the front and take heaps of notes so I at least looked like I was the most eager / ambitious Trainer there! Maybe the head honcho's would think i'm a go getter or something and forget that i'm the worst in the room...

And i'm glad I did because... There was one quote that has literally changed my life "People don't care how much you know... Until they know how much you care"... To me that was game changing...

Before this I was self conscious about my self and my program... My thoughts were

"Why would someone train with me"... i'm not the biggest, i'm not the strongest, i'm not the best (i'm actually the worst), i'm not the most experienced, i'm not the sexiest, i'm not an athlete, i'm not a celebrity, i'm not a reality star, i'm not a bodybuilder, i'm not super ripped...

After this quote my thoughts were...
"People are going to want to train with me because I am the most supportive Trainer in the world... I don't care where else they've trained or who they've trained with... I will care and support my clients more than any other trainer ever has and potentially more than anyone else in their life ever has and I will show my clients this... Put me up against the best Personal Trainer in the world... Put me up against Arnold Shwarzneggar... I will guarantee I support my clients more than that Trainer"

For me this literally changed my life... The very next 12 week block... I came in the Top 10 (out of 75)... The next 12 week block I came in the Top 10 again (out of 75)... From there my confidence sky rocketed... I actually got some belief that i'm pretty good at what I do... All my clients were loving it and kept coming back, I had such a good relationship with all my clients, I was so happy and confident with my ability as a Bootcamp Instructor and this showed in everything... I was putting photo's on social media... I was happy to talk about Bootcamp to my friends and family... I was closing more sales, getting more leads, more referrals everything...

By the third 12 week block - I managed to finish 1st (out of 75) and my retention rate was 110%! Every single one of my clients (75 of them at that stage) came back for the next round + ex clients came back who went somewhere else to train but came back because of the lack of support there! And then the 4th 12 week block I came 1st again (at that stage I had 100 clients)!

So one year later - the conference came around again and I couldn't wait to attend this time :) !!!

So a few messages going on here... But looking back - the major points here...

1) Support is the one thing that you can offer more than anyone else in the world! Doesn't matter what you look like, what you're experience is, who your client is... You can always support your client more than the next Trainer!

2) No one is better than you... No one is worse than you... The only reason someone is currently in front of you is because they started working on themselves earlier!

PS: The next part of the story gets even juicier still .. I'll share it on Friday :p

This is a big part of running a successful Bootcamp so, if you'd like to grow your bootcampp, Check out our 5 Tips to Grow your Bootcamp.

Now we would love you hear from you. In the comments below, let me know your opinion.

Blue Side BG

Fitness Education Online are one of the leading providers in the world when it comes to the professional development of Personal Trainers. We have over 30 registered AUSactive CEC courses.  Click here to check them out!


About The Author: Jono Petrohilos
Online Course Creator I 2020 Fitness Australia Educator of the Year

Jono is the co-founder and director at Fitness Education Online. Fitness Education Online is one of the leading providers in the world when it comes to delivering online education to Fitness Professionals, providing over 30 registered CEC courses.

Fitness Education Online is also the admins of the largest Facebook Group in Australia / New Zealand for Fitness Professionals (Fitness Education Online Community Facebook Group).

Jono is also a qualified Exercise Physiologist, best selling author (The Bootcamp Blueprint), and the host of the successful podcast “Fitness Education Online Podcast”.

Jono is the current 2020 Fitness Educator of the Year (awarded by Fitness Australia)

Follow & Connect

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Post
What is a Group Fitness Instructor?
How to become a Personal Trainer in Australia (2024)
What is a Group Exercise Leader?
Do I Need an ABN as a Personal Trainer?
Can I Deliver Outdoor Fitness with Certificate III in Australia?
How to Become a Group Fitness Instructor in Australia
Does an Exercise Science Degree Qualify you as a Personal Trainer in Australia
Best Personal Trainer Insurance Options in Australia (2024 Version)
5 ways to support weight loss and maintain muscle mass
What is SIS30321? Exploring the New Standard in Fitness Certification
What is a Gym Instructor?
How much does a Personal Trainer earn in Australia?
How difficult is a Personal Trainer Course?
Everything Cortisol
Everything Oestrogen: Essential Knowledge for Fitness Professionals
Supporting Clients with Endometriosis: Insights and Strategies for Fitness Professionals
The Fitness Pro's Guide to Embracing Period Dysfunction: Why It's a Game Changer
The Hidden Key to Optimising Your Client's Fitness: Tracking the Menstrual Cycle
The PCOS Advantage: A Game-Changing Guide for Fitness
What is the difference between Cert 3 and 4 in Fitness
Osteoporosis: How Diet, Exercise And Lifestyle Can Help Fight Osteoporosis
ANZAC Day Workout
Do you need a Cert III in Fitness before a Cert IV?
How Much Do Personal Trainers Make
How to become a Personal Trainer in Australia
Fitness Registration Bodies in Australia
Fitness Expo 2023
Personal Trainer Cancellation Policy
Adult Exercise Pre Screening Tool
How long does a Cert 3 in Fitness take?
Boxing Bag Workout: The “10, 2, 2”
12 Days of Christmas Workout
Functional Training Circuit for Small Group Training and Bootcamp
Fitness Games for Bootcamp: The “1, 2, 3” Game
Boxing Partner Workout
Boxing Drills using a Resistance Band
Boxing Workout for Bootcamp – “The EMOM”
Is exercise alone enough to lose a significant amount of weight without changing other lifestyle factors?
Boxing Workout for Bootcamp: The “Power / Speed” Drill
Personal Trainer Success Story: Karla on Online learning
Personal Trainer Success Story: Terry “Go for it regardless of your age"
Boxing Drills for Bootcamp: The “4 Combo’s: 4 uppercuts”
Personal Trainer Success Story: Jane Juggling a career and family life
Kickboxing Drills for Bootcamp: “3 Body Rips, 3 Roundhouse Kicks”
Boxing Circuit Workout Ideas: The Agility Ladder Interval Drill
Kickboxing for Bootcamp and Group Fitness: Should I use “Thai Pads” or a “Kick Shield”
Bariatrics 101
What Does Cert 3 In Fitness Allow You To Do ?
How to raise your rates as Personal Trainer
Mastering your day to maximize your efficiency as a Rent Based PT in 2022
Supporting the Bigger Client
Boxing Workout for Bootcamp 15, 30, 45, 60
Boxing Workout Ideas for Bootcamp: “The 2-10’s”
How To Structure a Boxing Workout for Bootcamp
“Exercise Considerations for the Bigger Client”… Health and fitness at any size
Should Women Stop Lifting Heavy Weights During Menopause?
Boxing Circuit Workout Ideas: The “Punch, Run, Bodyweight”
Boxing Courses for Personal Trainers: Should you do one?
How to Become a Highly Profitable Rent based Personal Trainer in 2022!
One Arm Kettlebell Row: 5 of The Best Variations Available
To weigh or not to weigh? Should Trainers Ditch The Scales Once and For All?
5 Questions every Fitness Professional should be asking their female clients... (especially when aged 37+)
How to Run a 30-Day Plank Challenge… Sub30 Style!
How to Help Female Clients Work With Their Hormones
10 Steps To Launch Your Fitness Coaching Business Online
Ep 322: Matt from Virtfit - the #1 fitness software/app for PTs
1 2 3 229

Want to hear about our latest post, podcast, and bootcamp idea?

Fitness Education Logo White
HomeAbout UsCoursesVIP MembershipBlogPodcastContact UsLogin
Copyright 2022 Fitness Education Online All Rights Reserved
Google Rating
Based on 311 reviews