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They weren't interested in buying what I was selling?

February 24, 2021
4 minute read

I’ve been having a HEAP of conversations with Trainers recently about FB Ads…

And…

One of the common things I’m hearing is…

“I find they’re bad leads on FB Ads… my leads are way better if they come from my organic posts from people that already follow me”…

And here’s the thing…

That’s 100% true… 

And… tbh… it’s common sense… selling to a stranger that’s never heard of you is hard work… Selling to people that already know you are A LOT easier !!!

BUT…

There are only so many people that already follow you… So you can’t really grow your business at scale…

Unless…

You use Facebook Ads too!

  • Social Media: Instagram Essentials AUSactive CEC Course for Personal Trainers
    Social Media for PTs: Instagram Essentials (11CECs)
    $597.00
  • Social Media: Facebook Essentials AUSactive CEC Course for Personal Trainers
    Social Media for PTs: Facebook Essentials (12CECs)
    $597.00
  • Social Media AUSactive CEC Course for Personal Trainers
    Social Media Essentials for PTs (23CECs)
    Product on sale
    $497.00

Let’s use this group as an example… 

It’s easy for me to make “organic sales” because I have a group of 15,000 trainers who already know, like, and trust me (or at least know and trust me )… I can close a $500 sale within a few DMs… 

But the only reason I have a group of 15,000 trainers is that I’ve spent a lot of $$ on FB Ads… 

And I know going into the Ad… 

Most people (8/10) aren’t going to buy what I’m selling… 

But I also know those 8/10 will happily join my FB Group and are highly likely to buy something in the future… 

Moral of the story… 

Just because you run a FB Ad most of the leads don’t sign up and start training with you TODAY… doesn’t mean they are bad leads… Just means it doesn’t make sense for them RIGHT NOW… 

Think about it… Did you buy something from FEO the very first time we contacted you? If not does that make you a bad lead? No, it’s just at that particular time for whatever reason… it didn’t make sense for you… 

It’s the same with your marketing… 

Your goal from a FB Ad is not close 10/10 sales… 

It’s to make your money back on the front end + a little more… 

AND… get in front of a new group of people who have never heard of you… and build your following! 

This new following becomes your “Organic following” which are now considered “good leads ” 

So they work together! You can’t have one without the other 

And… if you’d like some help with your Facebook Ads… 

Or you’d like me to run them for you! 

Just comment below and I’ll be in touch OUT OF THE 14,000 PPL IN THIS GROUP…APPROX 13,000 PPL WHO CAME FROM AN FB AD, AND TOLD ME THAT THEY WEREN’T INTERESTED IN BUYING WHAT I WAS SELLING

  • Sales & Marketing 2 AUSactive CEC Course for Personal Trainers
    Sales & Marketing For Personal Trainers Level 2 (13CECs)
    $297.00
  • Sales & Marketing 1 AUSactive CEC Course for Personal Trainers
    Sales & Marketing For Personal Trainers Level 1 (12CECs)
    $297.00
  • Sales & Marketing AUSactive CEC Course for Personal Trainers
    Sales & Marketing Essentials Package for Personal Trainers (25CECs)
    Product on sale
    $497.00

I’ve been having a HEAP of conversations with Trainers recently about FB Ads…

And…

One of the common things I’m hearing is…

“I find they’re bad leads on FB Ads… my leads are way better if they come from my organic posts from people that already follow me”…

And here’s the thing…

That’s 100% true…

They weren’t interested in buying what I was selling - IMG

And… tbh… it’s common sense… selling to a stranger that’s never heard of you is hard work… Selling to people that already know you are A LOT easier !!!

BUT…

There are only so many people that already follow you… So you can’t really grow your business at scale…

Unless…

You use Facebook Ads too!

  • Social Media: Instagram Essentials AUSactive CEC Course for Personal Trainers
    Social Media for PTs: Instagram Essentials (11CECs)
    $597.00
  • Social Media: Facebook Essentials AUSactive CEC Course for Personal Trainers
    Social Media for PTs: Facebook Essentials (12CECs)
    $597.00
  • Social Media AUSactive CEC Course for Personal Trainers
    Social Media Essentials for PTs (23CECs)
    Product on sale
    $497.00

Let’s use this group as an example… 

It’s easy for me to make “organic sales” because I have a group of 15,000 trainers who already know, like, and trust me (or at least know and trust me )… I can close a $500 sale within a few DMs… 

But the only reason I have a group of 15,000 trainers is that I’ve spent a lot of $$ on FB Ads… 

And I know going into the Ad… 

Most people (8/10) aren’t going to buy what I’m selling… 

But I also know those 8/10 will happily join my FB Group and are highly likely to buy something in the future… 

Moral of the story… 

Just because you run a FB Ad most of the leads don’t sign up and start training with you TODAY… doesn’t mean they are bad leads… Just means it doesn’t make sense for them RIGHT NOW… 

Think about it… Did you buy something from FEO the very first time we contacted you? If not does that make you a bad lead? No, it’s just at that particular time for whatever reason… it didn’t make sense for you… 

It’s the same with your marketing… 

Your goal from a FB Ad is not close 10/10 sales… 

It’s to make your money back on the front end + a little more… 

AND… get in front of a new group of people who have never heard of you… and build your following! 

This new following becomes your “Organic following” which are now considered “good leads ” 

So they work together! You can’t have one without the other 

And… if you’d like some help with your Facebook Ads… 

Or you’d like me to run them for you!

Just comment below and I’ll be in touch OUT OF THE 14,000 PPL IN THIS GROUP…APPROX 13,000 PPL WHO CAME FROM AN FB AD, AND TOLD ME THAT THEY WEREN’T INTERESTED IN BUYING WHAT I WAS SELLING

  • Sales & Marketing 2 AUSactive CEC Course for Personal Trainers
    Sales & Marketing For Personal Trainers Level 2 (13CECs)
    $297.00
  • Sales & Marketing 1 AUSactive CEC Course for Personal Trainers
    Sales & Marketing For Personal Trainers Level 1 (12CECs)
    $297.00
  • Sales & Marketing AUSactive CEC Course for Personal Trainers
    Sales & Marketing Essentials Package for Personal Trainers (25CECs)
    Product on sale
    $497.00

Thank you for checking out  Fitness Education Online Blog!

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Fitness Education Online are one of the leading providers in the world when it comes to the professional development of Personal Trainers. We have over 30 registered CEC courses Click here to check them out. Feel free to join our Free Facebook Group with over 14 000 other Fitness Professionals Click here to Join
About The Author: Jono Petrohilos
Online Course Creator I 2020 Fitness Australia Educator of the Year

Jono is the co-founder and director at Fitness Education Online. Fitness Education Online is one of the leading providers in the world when it comes to delivering online education to Fitness Professionals, providing over 30 registered CEC courses.

Fitness Education Online is also the admins of the largest Facebook Group in Australia / New Zealand for Fitness Professionals (Fitness Education Online Community Facebook Group).

Jono is also a qualified Exercise Physiologist, best selling author (The Bootcamp Blueprint), and the host of the successful podcast “Fitness Education Online Podcast”.

Jono is the current 2020 Fitness Educator of the Year (awarded by Fitness Australia)

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