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Top two ways to use Facebook Groups

September 28, 2017
2 minute read

Hi guys! It's Jono here today and I'm feeling good :) we filmed a really cool live video on our Facebook group about "Common Bootcamp Problems: What to do when hardly anyone turns up"... I'm pretty passionate about this topic. We also posted this video live in our Community Facebook Group, if you're not a member click here to join now.

So the most common question I get asked about Social Media is "Facebook Groups"... and I love these questions because "Facebook Groups" is actually my speciality :)! If you need any growing a Facebook Group or getting interaction in there - I can help!

Anyways... The most common question is I've got a closed Facebook Group. Should this be just for just my clients? Or should I just invite everyone into the Facebook Group? Friends... Leads... Ex Clients... etc"
My answer is - "you should have TWO Facebook Groups"

a) A "community" Facebook Group: This is where you add EVERYONE (except your current clients)... ex-clients, leads, prospects, friends of friends, anyone that inquiries... The goal of this group is to get people to "know, like and trust you"... Post a couple live videos in there a week giving "tips" and encourage people to participate and ask questions so you can answer! The bigger you build this group - the larger your "reach" and more potential clients you have! E.g. say you're running a 12 Week Challenge... Hang back after training a couple nights / mornings a week and take a live video sharing some tips... By the time Week 12 comes around - you can really "push" / "sell" your program and people will be keen because they've been following for you 12 weeks!

b) A "VIP" Facebook Group: This is JUST for your clients... As soon as someone stops paying you - they get removed the group. This is where you build community, accountability, support and motivation! "Community" is key in this group - which is why you only want your PAYING clients! If you've got a group with everyone in it - people will be less vulnerable / likely to share things... BUT if the group only contains the people you see every day at Bootcamp - they will be more likely to the share! "Accountability" is also key here - which is where you run all your little challenges (e.g. walking challenge, planking challenge, recipe sharing comp etc)!
So bottom line... Set up two completely different groups :) And use those groups - completely differently!

If you missed our live video in our community Facebook group about "The common Bootcamp issue: what to do when you have low numbers", watch the video below:

Join our Facebook community group community below to get free content and tips for personal trainers.

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About The Author: Jono Petrohilos
Online Course Creator I 2020 Fitness Australia Educator of the Year

Jono is the co-founder and director at Fitness Education Online. Fitness Education Online is one of the leading providers in the world when it comes to delivering online education to Fitness Professionals, providing over 30 registered CEC courses.

Fitness Education Online is also the admins of the largest Facebook Group in Australia / New Zealand for Fitness Professionals (Fitness Education Online Community Facebook Group).

Jono is also a qualified Exercise Physiologist, best selling author (The Bootcamp Blueprint), and the host of the successful podcast “Fitness Education Online Podcast”.

Jono is the current 2020 Fitness Educator of the Year (awarded by Fitness Australia)

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