Why People Pay Me the $$$ as a Personal Trainer

Pricing is always a sticky subject for fitness professionals… 

We want to charge what we are worth… but we don’t want to charge too much because “we’re not sure if people will pay that”… 

And there’s a few things going on there… 

But the simplified version is this… If you charge what you’re worth… you’re right most people WON’T pay it…


You’re not going to train most people anyway… 

Let’s use a 1 on 1 Personal Trainer as an example. 

At any one time a 1 on 1 Personal Trainer can probably only have 20 clients max! 

Let’s say this Personal Trainer is working at a home studio and have 600 prospect / potential clients in their network. 

Out of the 600 potential clients

  • 300 of them wouldn’t pay for a PT session no matter what… even if it was free
  • 200 of them would pay $50 for a PT session
  • 80 of them would pay $80 for a PT session
  • 20 of them would pay $100 a PT session 
  • Sale!

    Sales & Marketing Essentials Package for Personal Trainers (25CECs)

  • Sales & Marketing For Personal Trainers Level 1 (12CECs)

  • Sales & Marketing For Personal Trainers Level 2 (13CECs)


What should the Personal Trainer do? 

Charge $50 so that more people can afford their services? Even though the Personal Trainer can only train 20 out of the 200 anyway? 


Should they charge $100 and just find the 20 people that can afford and value their services? 

If the Personal Trainer can only train 20 people either way… it almost sounds silly to pick the first option right? Why would you choose to make half the revenue for the same amount of work? Just to make yourself affordable for the people who you can’t train anyway? 

And don’t get me wrong, I’m not saying every Personal Trainer should start charging $100 a session… Or that you should make yourself unaffordable for most people… I have obviously used a simplified example above… there’s quite a few other factors at play (which I’ll address in another post)! 

The point of this post is just to give you some food for thought around pricing and having to be “affordable” for everyone… 


I’ve just put together a little mini course that shows you exactly how to do that!

Contact us and will put it all together for you.

Thank you for checking out  Fitness Education Online Blog!

Fitness Education Online are one of the leading providers in the world when it comes to the professional development of Personal Trainers. We have over 30 registered CEC courses Click here to check them out.

Feel free to join our Free Facebook Group with over 14 000 other Fitness Professionals Click here to Join

Jono Petrohilos Fitness Education Online

Jono Petrohilos

Online Course Creator I 2020 Fitness Australia Educator of the Year 




 Jono is the co-founder and director at Fitness Education Online.

Fitness Education Online is one of the leading providers in the world when it comes to delivering online education to Fitness Professionals, providing over 30 registered CEC courses.

Fitness Education Online is also the admins of the largest Facebook Group in Australia / New Zealand for Fitness Professionals (Fitness Education Online Community Facebook Group)

Jono is also a qualified Exercise Physiologist, best selling author (The Bootcamp Blueprint), and the host of the successful podcast “Fitness Education Online Podcast”. 

Jono is the current 2020 Fitness Educator of the Year (awarded by Fitness Australia)

Follow Jono:

Follow on Instagram

Connect on Linkedin

Connect on Facebook


Submit a Comment

Get In Touch With Us

Related Articles

Themed Workout

Themed Workout

When you have your clients showing up to your sessions day in and day out, it should be pretty clear that they are getting something out of it that is of benefit to them. They either love your style of training, you as a trainer/friend, their team mates or maybe the...

Accumulator Workout for Large Groups!

Accumulator Workout for Large Groups!

A super effective, bodyweight only session which works perfectly for large groups and if you have limited equipment. As the name suggests, its all about accumulating as many reps as we can in 20 minutes, similar to an AMRAP but adding 3 reps on to each round.  I like...

Warm up for Bootcamp

Warm up for Bootcamp

A great 5 - 10 minute warm up for bootcamp to improve our muscles dynamics so we are less inclined to injury, prepare us for the rigors of exercise. And getting a light sweat on without fatigue is key in our group sessions, but it also helps to get both ourselves and...